The Whuffie Factor: The 5 Keys for Maxing Social Capital

The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities ❰Read❯ ➪ The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities Author Tara Hunt – Everyone knows about blogs and social networks such as Facebook and Twitter And they've heard about someone who has used them to grow a huge customer base Everyone wants to be hands on grassroots and Everyone knows about blogs and social networks such Factor: The eBook ✓ as Facebook and Twitter And they've heard about someone who has used them to grow a huge customer base Everyone wants to be hands on grassroots and interactive But what does this mean And to the point how do you do it While The Whuffie Factor traverses the landscape of Web and shows how to become a player it is not just another book about online marketing People see the huge business potential of the online world The Whuffie PDF/EPUB ² and the first impulse is let's throw a bunch of money at it To which Tara Hunt says Stop Money isn't the capital of choice in online communities; it is whuffie social capital and how to raise it is the heart of this book In the Web world market capital flows from having high social capital Without whuffie you lose your connections and any recommendation you make will be seen as spam met with negative reactions and a loss of social capital The Whuffie Factor provides Whuffie Factor: The Kindle Ø businesspeople with a strategic map and specific tactics for the constantly evolving elusive and strange world of online communities Tara Hunt reveals how social networking has influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web to build an unshakable foundation for twenty first century style online success.

  • ebook
  • The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
  • Tara Hunt
  • 15 May 2016
  • 9781400192212

10 thoughts on “The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities

  1. Claire-France Perez Claire-France Perez says:

    Tara Hunt's book is not just about a clever way to make conversation on Twitter but a human story of conversations and where they lead Hunt is a Canadian who made a splash in San Francisco but then she returns to Canada in style in her Whuffie MobileWhuffie is the concept of Social Good Will which is gained by creating value for other people before asking for value like a sale or a like or whatever as if it were a Feelings Generated Bank Account you make a deposit before making any withdrawalsOn social networks building whuffie is the main goal where building value and spreading the Good returns in creative and remunerative ways Even after reading books about this saturated subject since 2009 I still love the whole idea of Whuffie and recommend this story without reservation A great read Great suggestions A good model to emulate on the Social Web

  2. Bruce Genaro Bruce Genaro says:

    Love ‘em or hate ‘em Social Networks are here to stay Resist Twitter now only to be forced to adopt it in a few years And while adding another blog to the millions already out there might seem futile think again If you’re not part of Facebook aren’t uploading videos to YouTube haven’t added photos to Flickr you’re wasting time And whuffie “the culmination of your reputation influence bridging and bonding capital current and potential access to ideas talent and resources saved up favors and accomplishments”Anyone in business has to be Internet savvy but knowing what a blog is and maintaining an effective one are two different things What Ms Hunt has to say about business in the age of online communities is worth listening to She provides interesting and relatable stories of how various companies are building relationships in new and exciting waysIf you have a website and a blog do you still need to be on Facebook? As Ms Hunt writes “there is rarely one “community” Your customersgather in multiple communities related to how they interact with your business” And “The way you build relationships is very different for each group” So yes you probably need to be on Facebook because “by building relationships with individuals—real people—you don’t aim at a target you make a connection”The communication between company and consumer has changed According to Ms Hunt clients today want to be “listened to” turn the bullhorn around “empowered” and “treated like peers” They expect empathy humility and a sense of humor Oh and they would like it very much if your product or service could be adapted and personalized to suit their particular needs And if you can manage to make the entire experience FUN while you’re at it that would be SUPERBecause many of the book’s examples are based on Ms Hunt’s personal experiences the writing is often reflective and blog like but a authoritative voice might have given the examples weight especially since much of what it says can be attributed to common sense like “become part of the community you serve” “be notable” and “embrace the chaos” Regardless of your experience with online communities you are certainly going to find at least a couple of ideas in this book that you’ll want to implement immediately As Ms Hunt writes “Small changes are not necessarily insignificant”

  3. thewestchestarian thewestchestarian says:

    A goofy title hides a solid review of the web 20 landscape Those ahem seasoned enough to remember the slow motion tsunami that was the introduction of email and the internet are experiencing the same feelings in the face of Facebook and similar social networking tools in combination with pocket sized PCs known as smart phones Despite the clichés the game of business is changing as a component of overall changes happening in human relationships Early adopter Hunt is a prime position to guide you in this new world and generally covers these often mystifying tools in an understandable and practical fashion The book’s greatest strength is its reality based explanations of just how to apply seemingly pointless technologies such as blogs and Twitter to actually improve sales and profits The stories about her exemplars bag manufacturer Timbuk2 Zappos’s shoes etc well illustrate her points although some case studies of dealing with web communities are already fairly well known Dell Wal Mart etc At times however the case studies drift outside the central thesis into testimonials for Hunt’s favorite brands Moleskine notebooks Southwest airlines etc The biggest issue with the book is the continuous use of the goofy and entirely unnecessary consultant speak buzzword “whuffie” “Social capital” covers the concept adeuately and the text would have flowed better had it talked about hurting or improving a firm’s social capital rather than the continually repeated metaphor of making deposits and withdrawals of whuffie in the metaphorical whuffie bank Luckily most of the text is not written in this consultant speak

  4. MsSmartiePants the candy... MsSmartiePants the candy... says:

    Very good On par with Groundswell I learned so much about social networking Plus great info on how to use social networking to improve the effectiveness of marketing and PR in business and our personal careers There were referrals to useful websites full of FREE content available to enhance your own pages blogs and sites This book is all about building value and keeping your mindset where it needs to be in this 21st century how to help your customer get what they want and needI loved the stories and examples of businesses doing it right doing it wrong and especially doing it wrong admitting it apologizing changing and doing it right Peruse some of the Contents titles to get an ideaHow to be a Social CapitalistBecome a Part of the Community You ServeEleven Ways to Create Amazing Customer ExperiencesEmbrace the Chaosand that's just a previewThe author is living locally here in SF as a Canadian ex pat She is uite successful consulting traveling and speaking and writing Those of us living in this area or those involved with internet businesses will easily relate to her narrative My hope is that you incorporate some of the ideas if not as many as possible into your own business and career practicesAs an example I joined one site mentioned in TWF wwwakohacomIt's a cool 'game' where you can choose to do challenges of good will

  5. Ken Ken says:

    This was a great read and I could feel Tara Hunt's passion in this subject coming off the pages Relationships or Whuffie is important for curating returning customers and for them to spread the news of your business This is even so when we are at the stage of moving beyond social media and into social business We need to engage with our loyal customers and empower them to be our advocatesSocial media is one of those things that are hard to justify the ROI similar to telephones and computers Your business can possibly survive without them but how much effective would it be if you embraced them instead? Businesses in the 20th century had the mentality that if we build them then the customers will come but now in the 21st century customers are demanding and they want to be heard Your business may not be on any social media channels but your customers are and you're missing out the chance to interact with themI enjoyed the samples in the book especially how they applied a BarCamp style conference to a transit situation A great book for showing how businesses and customers can come together for the benefit of each other in this day and age

  6. Jw van Eck Jw van Eck says:

    Extremely easy to read how to guide on what connectivity in the age of the Internet can do for you or for your organisation With a lot of anecdotes with the obligatory mentioning of Zappos Moleskine TED and a few useful lists on what you should think about if you if you want to take the community marketing approach With Be human Exceed expectations Get into flow Listen to your customers Get your higher calling etc I do get the feeling I have read it all before and could easily refer to other books The part on be transparent and open is puzzling to me I believe in a open and transparent world but I don't think the era of secrecy and intellectual property is over Nor that it is always better to focus on customers and not be the first to innovate As the author admits writing a book on this topic will soon have outdated content eg on MySpace or the number of Facebook users Social capital can now be dispersed much easily and internationally It is the currency of a thank you economy This book helps you to get an idea of how it works

  7. Shawn Williamson Shawn Williamson says:

    Really good fun read I particularly liked Chapters 9 and 10 so book finished on high positive note If you remember only 5 things Tara says1 Turn the bullhorn around Stop talking and start listening2 Become part of the community you serve and figure out who it is you are serving It isn’t everyone Then get out of your office and into the community3 Be notable and create amazing experiences for your customers It isn’t enough to design something that works You need to design remarkable products that people love4 Embrace the chaos Don’t overplan Learn to be agile and recognize everyday magic5 Find the higher purpose Social capital only gains in value as you give it away Figure out how you are going to give back to the community and do it oftenGood stuff

  8. Diane Diane says:

    I love everything this book has to say about businesses making effective use of social media tools The only thing that keeps this from being a 4 or 4 star review is the editing I tend to think that Tara Hunt's editor did her a bit of a disservice here the writing in places is distractingly ungrammatical and the overall structure could be confusing for someone new to social media Why for example write a book about social media tools that doesn't explain these tools until somewhere around page 135?Still it's wholly worth overlooking these elements to gain the benefit of Tara's obvious mastery of social media If companies were employing her techniues it would be a lot fun to share the social media space with them

  9. Michael Dobbie Michael Dobbie says:

    excerpt from a review Money isn’t the capital of choice in online communities it is Whuffie social capital – and how to raise it is the heart of this book” In the Web 20 world market capital flows from having high social capital Without Whuffie you lose your connections and any recommendation you make will be seen as spam met with negative reactions and a loss of social capitalTara Hunt has found online success comes from building a community and being part of it – not by pushing a product or service If you want to learn the secret sauce behind Facebook Twitter or YouTube you have to use them until you love them

  10. SerahRose SerahRose says:

    Very unimpressive I was basically an extended biography about why we should think she's so cool because she's so good at social capitalism using online media I think she needs friends IRL to counteract the online egoThere wasn't a lot of useful information for me I'm certainly not a social media marketing guru so I thought there'd be a lot for me but I pretty much knew it all There were a few websites that looked interesting but those could have been compiled in a one page list and been just as useful to me

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